Role: Director of CG
Duties: 3d Department lead, Technical Art Direction, Project planning, Pipeline Setup, 3D Asset sourcing approval, and management. Scheduling and Task management.
Client-side Liason.
We had the great pleasure of collaborating with Weber Grills to create an engaging web augmented reality (AR) experience that enables users to explore Genesis, SmokeFire, and Weber CRAFTED from the comfort of their phones. In the experience, viewers can interact with 3D models of the products, with features that enable scaling to size and informative hotspots. The result is an accessible and intuitive experience that both those new to and familiar with AR can enjoy.
We honed in on Weber Grills’ desire to engage the audience in an exciting new way. Our formula for an enjoyable and accessible AR experience includes expert 3D rendering of brand-accurate models, UI/UX design focused on usability and accessibility for both new and experienced AR users, programming development in the industry’s top custom web 3D engine, and internal QA of the exWe focused on Weber Grills' goal of engaging the audience in an exciting new way.
Our approach to creating an enjoyable and accessible augmented reality (AR) experience includes expert 3D rendering of brand-accurate models, user interface and user experience (UI/UX) design prioritizing usability and accessibility for both new and experienced AR users, and programming development using 8th Wall architecture and Play Canvas, the industry's leading custom web 3D engine, to ensure a seamless experience
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