Role: Lead 3D Artist, Design Team Manager
Duties: Technical Art Direction, Pipeline Setup,
3D Asset creation, Styleframe creation
Co-Contributor: David Najarian (Art Direction) (Notch Designer)(Installation)
The Intelligent Retail Lab (IRL) at Walmart features an innovative LED wall that interacts dynamically with shoppers passing by. The LED wall is a testament to the store's commitment to integrating cutting-edge technology with the shopping experience, transforming it from a place for transactions to an interactive and engaging space for customers. It is a perfect example of how digital installations can enhance the retail environment, blending art and technology to captivate and entertain the customers.
Nextnow presented various ideas to the client during our design and discovery process. After careful consideration, my design was selected as it represented Walmart's fun in-store iconography and branding in a playful 2D format. The design featured white bubble-like spheres that revealed branding underneath. We collaborated and iterated on the design, incorporating 2D and 3D geometry assets on the screen. In addition, we used the branding iconography as textures to further enhance the 3D design.