Under Armor came to us to do a series of Ar experiences centered around new technologies they were debuting around some of their new running shoes. These shoes were to use Ar to promote their interconnectivity with their flagship App and Microchip tech built right into the shoe. It was Under Armors take on the ultimate coaching tool to help athletes and everyday enthusiasts reach their fitness goals
One of the hardest things when it comes to AR in experiential is showing what Ar is outside of the phone or tablet experience. Many of my contributions to projects like this while at Next now not only came in the form of 3D technical direction and creative guidance during production but what I really excel at and is one of my favorite parts is creating smaller case study projects like this one which helps tell the story of how. Many times after the project is completed I would strip the project down to its essence and then treat the project itself as a "product" and capture cinematic segments showing different features of the project for internal Case studies and general portfolio use.
Utilizing unity's Cinematic Camera Animation toolset I was able to procedurally craft various Camera fly-throughs and fly around, This allowed me to capture the project in a unique way. Below are the best Selects from the various animations completed for our social and business development departments.