Under Armor came to us to do a series of Ar experiences centered around new technologies they were debuting around some of their new running shoes . These shoes were to use Ar to promote their interconnectivity with their flagship App and Microchip tech built right into shoe. The ultimate coaching tool to help athletes and everyday enthusiast reach their fitness goals
One of the hardest things when it comes to AR as a creative is showing what Ar is outside of the phone or tablet. Many of contributions to projects like this while at Nextnow not only came in form 3D art direction and guidance during production but what really shined and is one of my favorite parts is creating smaller projects like this one which helps tell the story of the how. Many times after the project is I would strip the project down to its essential and then treat the project as product and capture cinematic segments showing different features of the project for internal Case studies and general portfolio use.
I Crafted and Created a series of Cinematic Camera Animations using Unity's Procedural Camera Animation tools allowed me to capture the project in a unique way