Under Armor approached us to create a series of augmented reality (AR) experiences, showcasing the new technologies they're introducing with their latest running shoes. These shoes, combined with AR, promote their advanced connectivity with our flagship app and the microchip technology embedded directly within the footwear. This initiative by Under Armor redefines the ultimate training tool, aimed at assisting both professional athletes and everyday enthusiasts in achieving their fitness goals.

One of the greatest challenges in utilizing AR for experiential purposes is demonstrating the capabilities of AR beyond the confines of a smartphone or tablet screen. My contributions to projects at Next, where I excelled not only involved 3D technical direction and creative oversight during production but also in what I truly enjoy and excel at: developing concise case study projects like this one that effectively narrate the "how" behind the scenes. Often, after completing a project, I would distill it down to its core elements, treating the project itself as a "product." This involves capturing cinematic snippets that highlight various features of the project, serving both as material for internal case studies and as content for our general portfolio.
Duties :  3D Lead,  Art Direction, Cinematic Camera Animations,   Lighting 
Software:  Unity 
I leveraged Unity's Cinematic Camera Animation toolkit to procedurally generate a series of dynamic camera fly-throughs and fly-arounds. This approach enabled me to showcase the project from unique perspectives, enriching our visual storytelling. The curated selections below represent the finest examples from the animations crafted, specifically tailored for our social and business development teams.





Duties :  3D Lead,  Art Direction, Cinematic Camera Animations,   Lighting 
Software:  Unity 

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