Role: Lead 3D Artist,
Duties: Technical Art Direction, Pipeline Setup,
Cinematic Camera Animation, Look Development
AR app recreation for marketing material
3D Asset Creation and optimization
Custom Offline Render: Deckard Render
Engine: Unity:
Under Armor approached us to create a series of augmented reality (AR) experiences, showcasing the new technologies they're introducing with their latest running shoes. These shoes, combined with AR, promote their advanced connectivity with our flagship app and the microchip technology embedded directly within the footwear. This initiative by Under Armor redefines the ultimate training tool, aimed at assisting both professional athletes and everyday enthusiasts in achieving their fitness goals.
In app Screen captures
In app Screen captures
In app Screen captures
How do you Showcase an AR experience after the experience is over?
This is one of the most exciting challenges in using augmented reality (AR) for experiential purposes is showcasing its amazing potential beyond just smartphones and tablets. At Next, I had the wonderful opportunity to work on projects where I not only provided creative direction and technical support but also indulged my passion for crafting engaging case studies. I believe these case studies genuinely illustrate the fascinating behind-the-scenes processes.
After each project, I love distilling everything down to its essence, treating the project like a product. By capturing inspiring cinematic snippets that highlight key features, I ensure we have incredible material for both internal studies and our portfolio. It’s incredibly rewarding to share these stories!
This shot was rendered using the third-party Render software called Deckard Render, a path-tracing render engine for the Unity game engine. displays an optimized version of the shoe my team and I used in our AR project. The shoe has been upscaled to a higher polygon count, and its textures have been reformatted for compatibility with the Deckard Render scene.
I used Unity's Cinematic Camera Animation toolkit to create a set of dynamic camera movements procedurally. This allowed me to showcase the project from different perspectives, which improved our visual storytelling. The animations presented here exemplify the best ones I created, specifically designed for our social and business development teams.
Duties : 3D Lead, Art Direction, Cinematic Camera Animations, Lighting
Software: Unity
