Role: Lead 3D Artist,
Duties: 3d Department lead, Technical Art Direction, Project planning, Pipeline Setup,
3D Asset creation, 3d asset optimization, Asset Art direction, and 3D Asset sourcing
3d Department Scheduling and Task Management.
Diving into the Adidas SL20: Faster Than campaign was an exhilarating experience where I blended urban aesthetics with the playful spirit of vinyl toy design, creating an immersive world that stands out as one of my favorite projects while at NEXT/NOW. I thoroughly enjoyed every aspect of this project, from the initial brainstorming to the final execution. It's an invitation to delve into the creative process and see how innovative ideas come to life. This project holds a special place in my portfolio as a testament to team collaboration and creativity.
Pre-production:
In the initial stages of this project, I played a pivotal role in shaping the visual and interactive elements of the game's environment. Our design team's creative output significantly influenced the aesthetic, providing a canvas for my input. For the Faster Than Experience, we aimed for an urban street vibe without veering into grittiness, aligning with the lively and whimsical tone of the 2D art supplied by our partners. We embraced the street culture, notably vinyl toy aesthetics, infusing this cultural element into the 3D world, which personally resonated with me and complimented the SL20 campaign's energetic spirit.
Production Shots:
