Role: CG Director 3D Lead , Co-Creative Director
Duties: 3d Department lead, Technical Art Direction, Project planning, Pipeline Setup, 3D Asset creation and sourcing approval, and management.
Scheduling and Task management.
Client-side Liason.
Pre-production Styleframe and Motion test
I'm excited to share my fresh approach to art direction in this production! Rather than sticking with the usual style frames, I created several real-time versions using the Unity engine, which is perfect for our target platform. This innovative strategy empowers the client to select a look they adore while ensuring we align with their budget and set realistic expectations for what virtual reality can achieve. It’s all about collaboration and truly honoring their vision and resources!
The example below represents a warmer version of the environment I created to depict California's desert-like landscapes and dry brush areas. The large rock cliffs and mountain ranges are a stylistic reimagining of California's unique terrain variations, showcasing the diverse ecosystems that characterize this region of the country. Each scene illustrates the generational migration paths of the monarch butterfly, guiding users on a journey from the past to the present. As the experience unfolds, the scenes gradually evolve around the user to narrate the monarch's journey.
Creative Direction: 3D User Interface Design
One of the challenges we encountered was creating an experience without any voiceover, as requested by the client! Given that this exhibit is situated in a vibrant public museum, it was crucial to consider the diverse dialects and languages of our visitors.
Keeping this in mind, I developed a range of engaging animated 3D Pictograms to vividly narrate the rich history of each time period showcased. For instance, I've included an inspiring illustration of a native California plant. By highlighting various flowers that are vital for the Monarch butterfly's food and reproduction, we emphasize the importance of nurturing our local environment. This approach supports the Monarchs on their incredible generational journey, ensuring they have a thriving ecosystem to call home. It’s an honor to contribute to an experience that truly connects with our community and promotes environmental stewardship!
