My Role: CG Director / Lead 3d artist, Design Team Lead
Duties: 3d Department lead, Technical Art Direction, Project planning,
Unreal Pipeline Setup
3D Asset creation, 3d asset optimization, Asset Art direction,
Asset sourcing and optimizing for both Real-time and Pre-rendered content
3d Department Scheduling and Task Management.
Level Lighting Finishing across all Levels
Technical Art: Realtime VFX: particle systems, Virtual Production,
Unreal camera rig keyframe clean up.
Environment: Folliage creation (Speed Tree)
Set Design/ Layout / Set Dressing,
The summer of 2022 was a remarkable turning point for our nation, marked by the challenges of the second year of the COVID-19 pandemic. In this dynamic landscape, Nextnow Agency joined forces with Michelin on an exciting initiative: the Cross Climate 2 tire launch! Faced with the unique challenge of unveiling a product amidst global restrictions, we embraced the opportunity to innovate. With travel limited to essential purposes, Michelin's annual launch event, usually held in person at their headquarters, had to evolve into a virtual experience that would still engage their valued clients, partners, and sales teams.
Rising to the challenge, we crafted an engaging virtual production over an hour featuring an exhilarating 360-degree GoPro segment captured at a renowned racetrack. Viewers experienced the Cross Climate 2 tire in action across various extreme conditions, putting them right in the driver’s seat!
To further enhance engagement, we launched an imaginative augmented reality mailer campaign that captivated Michelin's partners and clients, inviting them to join this extraordinary live online event. The presentation included real-time graphics and groundbreaking virtual production techniques, showcasing the Cross Climate 2 tire's performance across diverse scenarios. With the charismatic hosting of both a male and female presenter and an inspiring keynote introduction by the company’s CEO, we created an unforgettable experience.
This inspiring achievement was made possible by a talented team of fewer than 30 dedicated creative minds, including 3D artists, designers, developers, and producers. Together, we turned a challenging situation into a memorable and impactful event!
